Chava Parmar
Manager, Search and Contract Services
Chava (pronounced “HAVA” — like “have-a good day”) has been part of the SRG team since 2021, bringing a people-first, relationship-driven approach to recruitment. Originally from the small town of Wetaskiwin, she has called Edmonton home since 2015 and is a proud graduate of the University of Alberta’s Bachelor of Commerce program.
Known for being extremely extroverted, Chava now channels that energy into doing what she loves most, connecting with people every day. She thrives on representing exceptional candidates and clients and acting as a true “matchmaker” in the professional world. One of her favorite parts of the role is visiting clients and reconnecting with individuals she placed years ago who are still thriving, growing, and advancing within their organizations.
Chava believes strongly that life is what you make it, that things have a way of working out, and that challenges often make space for new opportunities and abundance. She values the idea that everything happens for a reason and that every connection has potential.
Outside of work, she enjoys spending time with friends and family, staying active at the gym, exploring Edmonton’s food scene, and attending local wine and food festivals, ideally with a crisp glass of chardonnay in hand.
Favorite quote:
“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” – Michael Scott